Make plans to attend World Pork Expo, June 7-9

There’s no better place to gather story ideas and updates on pork production than at World Pork Expo! Don’t miss out on the industry’s best education, networking and innovation at the world’s largest pork-specific trade show, with more than 320,000 square feet of exhibits showcasing products, services and technologies from around the world. You won’t want to miss the 29th World Pork Expo, June 7-9, at the Iowa State Fairgrounds in Des Moines, Iowa.


  April 2017

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Make plans to attend World Pork Expo, June 7-9





World Pork Expo, June 7-9, is the world’s largest pork-specific trade show with hundreds of exhibitors from around the world displaying the latest products for pork businesses of all sizes.


Don’t delay — register today!


You can register online for your Expo media credentials today. You’ll know your registration is complete if, upon clicking “submit”, you are taken to a landing page with the headline, “Thank you for registering”. You also will receive a confirmation email. If you ever need to check your registration status, This email address is being protected from spambots. You need JavaScript enabled to view it.%3fsubject%3dWorld%2520Pork%2520Expo%25202017%2520Media" rel="noopener" target="_blank">contact us.


General registration is up and running



Your readers, listeners and viewers can start registering online for World Pork Expo. Advance registration through May 12 secures a discounted rate of $10 per adult (ages 12 and up), which covers all three days of Expo. The on-site admission price is $20, with a special Friday-only rate of $10.

In 2016, 20,000 producers and ag professionals attended, including 1,100 international guests from 35 countries. Visit our new website to get the facts and learn more about Expo.


Remember to reserve your hotel room


Des Moines is an active city and hotels fill up quickly, especially during Expo week. Visit our new website to view the listing of official Expo hotels to help finalize your travel plans and find information about transportation options in and around the Des Moines area.


Need help covering Expo?



There are hundreds of photos and b-roll available from previous Expos and ready-to-use World Pork Expo logos available in the online Media Center. If you’re looking for a specific photo, want more details about an event or need help lining up an interview before, during or after Expo, simply contact our This email address is being protected from spambots. You need JavaScript enabled to view it.%3fsubject%3dWorld%2520Pork%2520Expo%25202017%2520Media" rel="noopener" target="_blank">media-relations team — we’re here to help.

Presented by the National Pork Producers Council, World Pork Expo is the go-to event for educational seminars, networking opportunities, the latest product information and plenty of tasty pork.


Watch for more updates


This is the first Media Update in a series you will receive leading up to the 2017 World Pork Expo. As part of our commitment to keep you informed, each update will highlight new materials for your reporting needs, as well as details about seminars, schedules and events. If you have questions between updates, feel free to contact us.


Did you know?

World Pork Expo Junior National organizers expect another big year for this premier event, which saw 281 junior members participating in judging contests at the 2016 show.


The World Pork Expo Junior National and Open Shows are hosted by the National Junior Swine Association and Team Purebred. Last year, 948 youth from 30 states participated in showmanship, swine judging and live-hog competitions through June 10. In all, about 3,400 hogs were shown during Expo and the Open Sale on Saturday exceeded $1.1 million in sales. This year’s jam-packed schedule will run from June 5-10, at the Iowa State Fairgrounds.




Industry gets smart: Nutrition companies embracing new technology, survey shows

Almost two thirds of nutrition companies are implementing new forms of technology, with around half increasing their R&D spend this year, new research has shown.

The findings, from a survey by the organisers of Vitafoods Europe (9-11 May, Palexpo, Geneva), suggest that visitors to this year’s event will discover more technological innovation than ever before.

Vitafoods Europe exhibitors and visitors were asked about six new forms of technology.

Around a third (32%) of the 192 respondents said their companies have implemented, or are planning to implement, new product testing technologies. Nearly a quarter (23%) are introducing smart packaging.  One in five (21%) is exploring new tracing technologies such as QR codes on packaging while 17% have created or will create smartphone apps.

Less common forms of technology being used include 3D printing (6%) and geolocation technology (2%).  Only 36% said they were not using any of the technologies on the list. 

Commenting on the findings, Chris Lee, Managing Director, Global Health and Nutrition Network, Europe, Informa Exhibitions said:  “New technology is revolutionising the way nutrition companies do business. Digital technology has created increasingly sophisticated ways for companies to build relationships with consumers. Meanwhile, companies are developing new ways of testing, tracing, and packaging their products. Innovation has always been at the heart of Vitafoods Europe, and this year visitors will have more opportunity than ever to learn about new products, new technologies, and new ways of working.”

Meanwhile, almost half the companies surveyed are planning to increase their R&D spend. Forty-seven per cent said they were planning to spend more on research and development projects this year than last year. Only 6% said their companies would spend less.  One in four (24%) said their companies would spend 25% or more of their sales on R&D projects, with one in ten (10%) saying they would spend 50% or more.

Case Study – Vitastiq

One example of a new smart product being launched at Vitafoods Europe is Vitastiq.  Created by a Croatian start-up, the device communicates with a smartphone and allows consumers to monitor their body’s needs for 26 different vitamins, minerals and other nutrients.  Based on the science of acupuncture, its innovative and user-friendly concept has earned it widespread media coverage and recognition from Google Campus Warsaw.

The manufacturers have chosen Vitafoods Europe as the platform to launch the new Vitastiq PRO – specially designed for professionals in consumer-facing settings such as pharmacies, beauty salons and sports clubs.  It can also be used by food and supplement companies as a tool to help sell their products.

Visitors to Vitafoods will not only be able to see Vitastiq, but also to get their own personalised nutrition reading. The product’s creator Vitastiq, Dean Vranić, said:  “Vitafoods is the best  place we can imagine to introduce our product. Our stand is always pretty crowded with people wanting readings, and we’ve decided to get a bigger booth this year. In fact, a lot of our customers and partners are people we met at Vitafoods.”

Vranić also believes that smart technology will become increasingly mainstream in the nutrition industry:

 “Technology like ours is bringing supplements closer to the users.  They’re getting easier access to information related to their bodies, so the next thing they do is find out a bit more, and then buy products.  There’s huge potential.  It’s a great way for manufacturers to communicate with people at the particular moment they need you. Smart products are the standard these days.  In the future, if you want to sell something, it’s going to have to be smart.”

To find out more about the range of new technology on show at Vitafoods Europe visit

About Vitafoods Europe

Vitafoods Europe is the global nutraceutical event, featuring exhibitors from all over the world in four key market areas: ingredients & raw materials; branded finished products; contract manufacturing & private label; and services & equipment. The event offers a range of visitor attractions, including an industry-leading education programme.

Vitafoods Europe is part of Informa Exhibitions’ Global Health & Nutrition Network (GHNN), which brings together a portfolio of events, digital media and publishing for marketers, manufacturers and formulators of nutrition and dietary supplements, healthy foods/beverages and personal care products. GHNN’s events include Vitafoods Europe, Vitafoods Asia, SupplySide West and Ingredient Marketplace.

Natural Products INSIDER is the global media brand covering healthy ingredients and finished applications. Vitafoods Insights offers online content and a series of topic-specific digital magazines that bring highlights of the Vitafoods events to a global audience. For more information, visit SupplySide West & Vitafoods Global Storefrontsoffers a new online environment where ingredient buyers and product developers can find and connect with the suppliers and solutions they need, all year long.

Informa’s Global Exhibitions Division organisestransaction-oriented exhibitions andtrade shows, which provide buyers andsellers across different industries andcommunities with a powerful platformto meet face-to-face, build relationshipsand conduct business. Informa has aportfolio of more than 150 exhibitions, servinga number of core verticals, includingHealth & Nutrition, Beauty, Property &Construction and Pop Culture.



GHANA AGRI & FOODTEC : 6-8 October 2017, Accra, Ghana

We are pleased to introduce and welcome you to the GHANA AGRI & FOODTEC 2017 - International Trade show on Agriculture and Food Technology to be held from 6 - 8 October 2017, Ghana International Trade Fair Centre, Accra, Ghana.cid:<span id=This email address is being protected from spambots. You need JavaScript enabled to view it." class="cke-resize" src=";0;0;1&mode=attachment&email=This email address is being protected from spambots. You need JavaScript enabled to view it.&bs=9428&bl=245437&ct=image%2fpng&cn=image005.png&cte=binary" style="border: 0px; width: 967px; height: 244px;" />


As you are aware, Ghana's is the hub of West African region, with an investor friendly regulatory environment, young economically active population, coupled with rapid urbanization represents rising domestic growth opportunities.

As per World Bank, the Africa’s food industry could create ONE TRILLION US $ business opportunity by 2030. Low growth rates in South Africa and Europe and the fact that Ghana is viewed as a gateway to a larger West African market of over 260 million people all contribute to the country's appeal.

The agricultural sector continues to dominate the economy employing over 55% of the workforce. Ghana's total exports valued US $18.8 billion in 2013. According to the Ministry of Food and Agriculture (MOFA)  agriculture is key to overall economic growth and development in Ghana and ‘agriculture is expected to lead the growth and structural transformation of the economy and maximise the benefits of accelerated growth’.

Food processing industry worldwide achieved return on average invested assets of 11.49% in the third quarter of 2016, above industry average return on investment. Exports of processed and prepared foods have seen major growth in the last six years, total exports of prepared foods excluding processed cocoa products and processed cereals amounted to US $270 million. The leading product that contributed was canned tuna.

Africa is now one of the fastest growing retail markets in the world. A large and growing middle class, increasing local spending power, and a boom in the number of expat workers are fueling the shopping trend on the continent. Foreign retailers have started entering the Ghanaian, the world's largest retailer all plan to open stores in Ghana during the course of 2016. Estimates indicate that 175,300 m2 of retail space will become available between 2015 and 2017.

With regards

 r signThis email address is being protected from spambots. You need JavaScript enabled to view it.&bs=9612&bl=47604&ct=image%2fpng&cn=image006.png&cte=binary" style="border:0px;width:3.9479in;height:1.427in;" width="379" />



Invitation letter to Vietfood 2017 exhibition in Vietnam

Dear customer,


First of all, I would like to send a great greeting from Vinexad Company to all customers.


I want to introduce our International Vietfood & Beverage – Propack Vietnam Exhibition is one of the largest exhibitions about food, beverage and packaging in Vietnam where a huge number of manufactures, tradings and investors with famous brands from the world’s leading countries take part in. From 20 successful exhibitions, Vietfood & Beverage believe to take an important role in promoting corporation development, investment, and scientific, technological exchanges and creating an ideal for the promotion of trade. Vietfood & Beverage- Propack has become the most important event in the industry of food, beverage and packaging in the region and around the world.

With the support from Government and Ministry of Industry and Trade, Vinaxed is pleased to send to customer:

1,  The 21th International Exhibition on Food & Beverage

     The 21th International Exhibition on Food Processing, Packaging Technology & Equipment

Time: 9 ~ 12 / 8 / 2017

In: Saigon Exhibition & Convention Center (SECC)

799 Nguyen Van Linh Parkway, Dist.7, Hochiminh city, Vietnam

2,  The International Exhibition on Food & Beverage in Hanoi

     The International Exhibition on Food Processing, Packaging Technology & Equipment in Hanoi

Time: 8 ~ 11 / 11 / 2017

In: Hanoi International Exhibition Center (ICE)

91 Tran Hung Dao str, Hanoi capital, Vietnam

We would like to invite all customers to join in the exhibition to introduce your products and brand to friends and business from all over the world and domestic.

We looking forward to hearing from you and we would like to receive your registration as soon as possible in order to help and support in the best way for maximizing the marketing of customer through Vietfood & Beverage 2017 exhibition.

(Registration form and floor plan will be attached in the attached file in this invitation letter)

Any information needed please contact:

Organizer of Vietfood: Mr Minh Ngo- Vice project manager

(+ 84) 90 349 8285

Skype: minhnv1310



Thank you so much for your concern

Best regards,
Mr Minh Ngo- Vice project manager
Vietnam National Trade Fair & Advertising Company (Vinexad)
No.9 Dinh Le St., Hoan Kiem Dist., Hanoi, Vietnam
Tel: +84-4-3826 4668 ext.435
Fax: +84-4-39363085
Skype: minhnv1310
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
H/P: +84-(0) 90 349 8285

AgroFarm 2018 info# 1 - early booking rates by 30 April; growing animal production in Russia


Animal production ranks among the fastest growing sectors in the Russian economy. This is confirmed by statistical elevations and latest survey findings.This email address is being protected from spambots. You need JavaScript enabled to view it.&bs=14044&bl=23792&ct=image%2fjpeg&cn=image001.jpg&cte=binary" style="border: 0px;" width="752" />


AgroFarm 2017 confirms this situation with a record number of visitors (12,425). At the same time, with an increased number of exhibitors (398), it consolidates its leading position as the trade fair for Russia's animal professionals. The results of the independent exhibitor and visitor survey also strengthen this view:


-        51 percent of the exhibitors rate the current situation in the industry as very good and good, another 40 percent consider it to be satisfactory.


-        50 percent of surveyed farmers plan to invest in their holdings over the next two years and another 37 percent even consider investing.


Benefit of the favorable situation in the industry and the advantages of AgroFarm as the leading trade fairfor livestock professionals for your business commitment in Russia! Convince investors, decision-makers and experts about the qualities of your products and services!


Compare now the conditions of participation [view the prices] and profit from the attractive early bookingrates

by 30 April [go to the registration form]!

Further information:

-        Press release 2017

-        Results of the exhibitors' and visitors' surveys

-        Exhibition guide 2017 (includes list of exhibitors, professional program, award winners)


We are pleased to help you, give you advice and provide you with detailed information and valuable tips on all aspects of your trade fair presentation.