Breakthrough natural antimicrobial solutions for meat products set for launch at IFT17

South Hackensack (NJ, USA) 05/30/2017 – Naturex has developed two groundbreaking natural and taste-free antimicrobial ingredients for the prevention of spoilage in meat products.

Antimicrobials are agents that kill or inhibit the growth of microorganisms such as bacteria, yeast and molds in food matrices. Their use is essential in the modern food supply chain, and particularly in the meat industry, to ensure products stay fresh and safe to eat on their journey from the factory to the consumer’s plate.

Processed meat products have an influential role in the worldwide preservatives market. Commonly used antimicrobials in the meat industry include sodium lactate, sodium acetate and nitrites. However, many consumers view these with suspicion and are increasingly seeking out healthier products with labels that are cleaner, clearer and easier to understand.

Cleanatis™, Naturex’s new antimicrobial range, provides the perfect solution to balancing the need for effective prevention of microbial food spoilage, answering consumer expectations for clean label and naturalness.

Cleanatis™ M1 and M2 – developed to fight Listeria and Salmonella

Launching at the IFT17 Food Expo in Las Vegas (June 26-28, 2017), Cleanatis™ M1 and Cleanatis™ M2 are synergistic blends of plant extracts that prevent the growth of Listeria and Salmonella, respectively, in the meat matrix.

Both offer a viable clean label alternative to artificial preservatives, which are increasingly unpopular among shoppers, as well as to existing natural antimicrobial solutions, such as essential oils, which are often difficult to use because they impair product taste.

In tests, independent experts measured the performance of Cleanatis™ against that of standard antimicrobials in fresh ground meat. Cleanatis™ M1 inhibited growth of Listeria more effectively than classic antimicrobials (sodium lactate and sodium acetate). Cleanatis™ M2 was more effective than sodium lactate for controlling the growth of Salmonella.  Furthermore, Cleanatis™ M1 and M2 protected color and taste and had no detrimental impact on the food matrix.

Catherine Bayard, Category Manager for Food Preservation at Naturex, said: “Many consumers are no longer willing to accept products that contain ingredients that sound like they are from a chemistry set. Increasingly, this trend is taking hold in the meat industry, which has previously presented a huge challenge. For safety reasons, antimicrobials are a necessity, but the natural alternatives available until now have been inadequate. Cleanatis™ M1 and M2 completely change all that. They offer meat producers a genuinely effective natural solutions to help prevent product spoilage, but without the drawbacks of existing natural antimicrobials, which often have a major impact on the organoleptic properties of the end-product.

Naturex will showcase the Cleanatis™ range at Booth #2457 during IFT17. Its experts will be on hand to explain how Naturex’s program of scientific research and deep knowledge of plants is helping food companies to develop solutions to their formulation problems in relation to shelf life.

Key words:

Meat | antimicrobial | preservatives | natural | Salmonella | Listeria | Cleanatis™ | food safety | clean label | plant based solutions | IFT17 | Naturex

About Naturex

Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare. Naturex’s portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.

The Group’s strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.

Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €404.4 million in sales in 2016 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B – Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY

NATUREX, from Nature to You

Invitation to participate in Agro Sri Lanka 2017 International Expo

Since 2009, CEMS-Global USA has been operating in Sri Lanka as CEMS Lanka and have organized important Trade shows for on various subjects for the Trade & business development of the country. CEMS-Global is pleased to present Agro Sri Lanka 2017 International Expo, which will be Sri Lanka’s premier International Agricultural Trade Exhibition, one of the most important sector of Sri Lanka.

With an economy worth $80.591 billion (2015) ($233.637 billion PPP estimate) and a per capita GDP of about $11,068.996 (PPP), Sri Lanka has mostly had strong growth rates in recent years. The Sri Lankan economy has seen robust annual growth at 6.4 percent over the course of 2003 to 2012, well above its regional peers. In GDP per capita terms, it is ahead of other countries in the South Asian region. Agriculture is a pillar of Sri Lanka’s economy, accounting for over 10.1% of GDP.

Sri Lanka, affectionately called as the pearl of the Indian Ocean, is a tear drop shaped island of 65,000sq KM surrounded by sparkling blue green sea. Moderate climate throughout the year, fertile soil, freely available ground water with fairly distributed river network in most parts and two monsoons which bring rains for the two main cultivation seasons are the key ecological factors of the country.

With these ideal conditions, agriculture sector has always performed as a major economic force in Sri Lanka, making a significant contribution to the national economy, food security and employment. At the same time agriculture is the livelihood of the majority in the rural sector and plays a key role in alleviating rural poverty.

Spanning 65,000 sq km and with a moderate climate, fertile soil and an abundant supply of groundwater, Sri Lanka has long benefitted from favorable agricultural conditions. The sector remains an economic mainstay and primary national employer. As manufacturing and industrial activities have expanded, agriculture still remains a major strength, with high-value tea, rubber, coconut and spice production contributing significantly to export earnings.

The agricultural exports which accounted for 24% of total export earnings increased by 8.83 % in the year 2014 to US$ 2698.99 Mn. All major products in the agricultural sector [tea, coconut kernel products & other export crops] except natural rubber and spices recorded substantial increases during this period.

Sri Lanka’s many competitive advantages, including powerhouse plantation crops and a burgeoning horticultural sector, will help the industry remain resilient in the wake of near-term external challenges. More significant for the sector is the long-term threat of climate volatility, which will likely require considerable investment in new technology, including seeds, inputs and R&D activities. This will ultimately benefit the sector, however, and in addition to its high-potential fruit, vegetable, flower and spice segments, the industry continues to offer many opportunities for foreign investment in the development of next-generation agricultural technology.

Hence, Agro Sri Lanka 2017 will be one of the leading B2B networking platform for the entire Agricultural sector of Sri Lanka and an Exhibition not to be missed.

Profile of Exhibits

  • Agricultural machines, farming tractors, harvesting equipment
  • Milling and mixing installations/equipment
  • Dryers, cleaner, silos and storage systems
  • Livestock and poultry breeding
  • Stable equipment
  • Poultry equipment
  • Feeding equipment
  • Milk processing equipment
  • Seeds, seedlings
  • Grains, grain systems
  • Greenhouse and greenhouse plastics and equipment
  • Pesticides and fertilizers
  • Equipment for fish farming
  • Irrigation systems
  • Veterinary syringes
  • Analytical equipment

About CEMS-Global (Organizer)

Since its inception in 1992, CEMS, in this time span of 25 years has made a commendable presence in the region as a Multinational Exhibition Organizer with its owned operations in 8 countries & organizing over 50 exhibitions per annum on all important sectors of the trade and economy. With its Global HQ in USA, CEMS carries out its activities from CEMS-Global USA based in New York, its offices – CEMS India, CEMS China, CEMS Brazil, CEMS Bangladesh, CEMS Lanka, CEMS-Global Asia-Pacific Singapore, and CEMS Indonesia along with over 10 Associate offices around the world.

Profile of Visitors

‘INTERNATIONAL AGRO CHEM SRI LANKA EXPO 2017’ will be a perfect platform for Decision Makers, CEO, MD, GM, Managers, Agro Technologist, Scientist, Engineers, Owners from the below industries, Agriculture Department | Agro Producers |Agrochemical Wholesalers & Retailers | Chemical Product | Exporters & Importers | Consultants | Dairy, Poultry & Livestock Farmers | Engineers and Technicians | Entrepreneurs, Farm Contractors | Farmers, Agriculturists and Agronomists | Government Representatives | Investors and Bankers | Mass Agrochemical Product & Technology Users | New Agricultural Product | Technology Applied Organizations | Related Enterprises & Organizations | Transport & Logistic Experts | Universities and Research Institutions | Veterinary Practitioners.


CEMS USAThis email address is being protected from spambots. You need JavaScript enabled to view it.&bs=13036&bl=1387&ct=image%2fjpeg&cn=dcefa940f31e7f0c6765203b4bfef878&cte=binary" style="border:0px;" /> In Association with: CEMS BangladeshThis email address is being protected from spambots. You need JavaScript enabled to view it.&bs=23750&bl=1654&ct=image%2fjpeg&cn=e62d1043af6c122d8e4250b11ca50faf&cte=binary" style="border:0px;" />          CEMS ExhibitionThis email address is being protected from spambots. You need JavaScript enabled to view it.&bs=25463&bl=1857&ct=image%2fjpeg&cn=7d2fbed83698ffc0720d5e5518f0df33&cte=binary" style="border:0px;" />


Innovation Bonanza: 95% of nutrition companies planning product launches

For immediate release: Thursday 27 April 2017

The vast majority of nutrition and nutraceutical companies are planning to launch new products this year, research has shown.

The organisers of Vitafoods Europe (9-11 May, Palexpo, Geneva) surveyed 192 of their exhibitors and visitors.*   More than nine in ten (95%) said they would launch at least one new product over the next 12 months, an increase on last year’s figure of 92%.

The figures paint a picture of innovation across the industry, with Vitafoods exhibitors and visitors alike planning new offerings.  Almost half (46%) said they would launch between one and four new products, with 25% planning five to nine. An impressive 20% said they would launch ten or more.

Year on year, businesses use Vitafoods Europe as a platform for launches, with hundreds of new ingredients being exhibited and demonstrated at this year’s event.  In the New Products Zone, visitors will be able to see and experience 120 products launched over the past year, while the New Ingredients Zone will showcase 66 new ingredients.

Chris Lee, Managing Director, Global Health and Nutrition Network, Europe, Informa Exhibitions, said:  “The global nutrition industry is looking particularly dynamic at the moment.  The fact that the vast majority of companies are planning new launches is testimony to their commitment to innovation.  We’ve worked hard to ensure that Vitafoods Europe reflects that, and supports companies with new launches as much as possible.”


The event offers a wealth of advice for visitors planning to bring new products to market.  At the new Vitafoods Innovation Centre, they will be able to book a free consultation with analyze & realize GmbH, who are offering their expertise and creativity to help companies deliver tailor-made innovation solutions. 

When asked which three health benefit areas were most important for their companies, one in three (33%) respondents listed general health and well-being. Three in ten (31%) listed cardiovascular health and healthy ageing, and 29% listed weight management and bone and joint health.

Survey of 192 Vitafoods Europe visitors and exhibitors carried out between between 6 December 2016 and 3 February 2017.

About Vitafoods Europe

Vitafoods Europe is the global nutraceutical event, featuring exhibitors from all over the world in four key market areas: ingredients & raw materials; branded finished products; contract manufacturing & private label; and services & equipment. The event offers a range of visitor attractions, including an industry-leading education programme.

Vitafoods Europe is part of Informa Exhibitions’ Global Health & Nutrition Network (GHNN), which brings together a portfolio of events, digital media and publishing for marketers, manufacturers and formulators of nutrition and dietary supplements, healthy foods/beverages and personal care products. GHNN’s events include Vitafoods Europe, Vitafoods Asia, SupplySide West and SupplySide East.

Natural Products INSIDER is the global media brand covering healthy ingredients and finished applications. Vitafoods Insights offers online content and a series of topic-specific digital magazines that bring highlights of the Vitafoods events to a global audience. For more information, visit SupplySide West & Vitafoods Global Storefrontsoffers a new online environment where ingredient buyers and product developers can find and connect with the suppliers and solutions they need, all year long.


Join us at Expo!

Join the more than 100 media members who will be attending the 2017 World Pork Expo! With 20,000+ pork and ag professionals from around the world, you will not want to miss this event held June 7-9 at the Iowa State Fairgrounds in Des Moines.

It’s not too late to attend! Register today to make it easier to get your credentials on-site; media registration will be live throughout the event. Once you arrive at World Pork Expo, you may pick up your credentials at the Media Center, located on the fairgrounds, starting Wednesday morning. At Gate 10, a World Pork Expo media relations representative will be there from 6:30 to 9:30 a.m. to authorize your entry into Expo. After 9:30, you will need to go to the Animal Learning Center and find the registration station labeled “media.”

NPPC Connect

NPPC is excited to offer NPPC Connect, an opportunity to have one-on-one interview sessions with NPPC officers, staff and industry experts to provide the latest information to your audience! On Wednesday and Thursday afternoon from 2:00 to 3:30 p.m., NPPC Connect will take place in the Media Center and feature: 

  • Wednesday — Ken Maschhoff, Michael Formica, Dustin Baker, Liz Wagstrom, Neil Dierks
  • Thursday — John Weber, David Herring, Steve Meyer, Neil Dierks, Taylor Cox

As a reminder — there will be no media reception this year.

Along with the media events, make sure to enjoy everything else Expo has to offer! At the 2017 World Pork Expo, there is something for everyone. The events include the trade show, educational seminars, MusicFest, pork on the big grill and more.

Everything Expo
Find us in the Media Center, located in the Maytag Family Center, for your media kit and the latest information.

Additional resources include:


Did You Know?



Covering approximately 320,000 square feet, the world's largest pork-specific trade show will house more than 900 booths! Attendees can see innovations and developments from over 450 companies from around the world.





Music will fill the air of the Iowa State Fairgrounds on Thursday, June 8

World Pork Expo’s MusicFest Offers Fun and Fellowship





Contact Information:
Ashlee Sorensen
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Marlys Miller
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World Pork Expo’s MusicFest Offers Fun and Fellowship

Music will fill the air of the Iowa State Fairgrounds on Thursday, June 8


DES MOINES, Iowa, April 24, 2017 — MusicFest offers World Pork Expo visitors an opportunity to relax, enjoy free musical performances and mingle with fellow pork professionals from throughout the world. This year, Jake McVey, and special guest Big Vinny from Trailer Choir, will get the concert rolling and then pass the mic to headliner Farewell Angelina. The festivities take place on the Grand Avenue Concourse at the Iowa State Fairgrounds from
4:30 p.m. to 8:00 p.m. on Thursday, June 8.

MusicFest is just one of the many events scheduled for the 2017 World Pork Expo, presented by the National Pork Producers Council (NPPC), June 7-9, in Des Moines, Iowa.

“World Pork Expo is always such a busy few days, so it’s especially nice to take some time to network with fellow producers and make new acquaintances,” says Ken Maschhoff, NPPC president and Illinois pork producer. “For anyone who’s coming to Expo, be sure to schedule MusicFest as part of your visit. It’s a great way to spend a summer evening."

Fun and fiery Jake McVey

Iowa native Jake McVey will kick off this year’s MusicFest with his high-energy country music stage show that’s always entertaining. Making a repeat appearance at Expo, McVey’s mission is to have fun and draw audiences into the revelry.

Growing up, McVey worked on his family’s Iowa farm, but knew early on that he wanted to pursue a career in music. Following high school graduation, he studied guitar making and now performs using some of his own hand-made guitars.

McVey recently released a new CD called “Back Seat” and is writing songs for two film projects. Over the years, he has shared the stage with some of country’s most acclaimed acts, including Dierks Bentley, Jason Aldean and Little Big Town. At Expo, McVey will be joined by Vincent 'Big Vinny' Hickerson of Trailer Choir, whose CD “Tailgate” includes the hit single “Off the Hillbilly Hook.” In recent years, Big Vinny launched Music with a Mission — a program designed to help schools raise funds to support music education programs.

Powerful vocals of Farewell Angelina

Headlining the MusicFest stage is Farewell Angelina, an all-female country group featuring four powerhouse vocalists — Nicole Witt, Andrea Young, Lisa Torres and Lauren Lucas. These singer-songwriters have blended rich harmonies and a multitude of instruments, including two blazing violins, to take Nashville by storm.

Released in the fall of 2016, the group’s single, “If It Ain’t With You,” can be found on radio playlists across the nation as enthusiasm for Farewell Angelina continues to spread. Also in 2016, Rolling Stone magazine listed Farewell Angelina among the “10 New Country Artists You Need To Know.” also included the group on its list of “Ones to Watch in 2017.”

Members have had songs recorded by artists ranging from George Strait to Lee Brice. They’ve shared their instrumental and vocal talents with country stars including Jason Aldean and Trace Adkins. Onstage, Farewell Angelina has opened for Blake Shelton, Rascal Flatts, Dierks Bentley and a host of others. 

More must-see events

“There’s always something more to explore at Expo,” Maschhoff says. “It’s an excellent time for producers to visit with NPPC staff to learn about issues that could impact their businesses. During the three days, there are free educational seminars, market outlook sessions, pig shows and sales, and of course the trade show.”

World Pork Expo features the world’s largest pork-specific trade show, covering more than 320,000 square feet of exhibit space and featuring hundreds of companies from around the world. Trade show hours run from 8 a.m. to
5 p.m. on Wednesday, June 7, and Thursday, June 8, as well as from 8 a.m. to 1 p.m. on Friday, June 9.

On June 8 and 9, visitors can participate in a variety of free business seminars and PORK Academy to get the latest updates in pork production and management strategies. There’s always plenty of tasty grilled pork available, including free lunches available daily at The Big Grill. Beginning on Monday, June 5, the World Pork Expo Junior National hog show hosts swine youth educational events and live-hog shows. An open show takes place on Friday, June 9, with breeding stock sales completing the activities on Saturday, June 10, from 8 a.m. until approximately noon.

Visit the website for updates on event schedules and room availability at official World Pork Expo hotels. The website also offers convenient online registration for the discounted rate of $10 per adult (ages 12 and up), which covers all three days of Expo. Registration on site will cost $20 per adult, with a special rate of $10 for people arriving on Friday.

For the most up-to-date details about this year’s World Pork Expo, be sure to connect with Expo on Twitter and Facebook by following our pages, tagging us in your posts, and using the hashtag #WPX17!


World Pork Expo, the world's largest pork-specific trade show, is brought to you by NPPC. On behalf of its members, NPPC develops and defends export markets, fights for reasonable legislation and regulation, and informs and educates legislators. For more information, visit

Singer, songwriter, and Iowa native,Jake McVey, will kick off the 2017 MusicFest at 4:30 p.m. on June 8, with his guitar-rich country music.

Originally from west Tennessee, Vincent 'Big Vinny' Hickerson of Trailer Choir will join Jake McVey on the MusicFest stage on Grand Avenue on the Iowa State Fairgrounds, Thursday, June 8.


Headlining this year’s MusicFest concert at World Pork Expo is Farewell Angelina. This four-member band features blazing fiddles and powerful vocal harmonies. World Pork Expo attendees can relax and enjoy live performances at MusicFest on June 8, as part of their Expo admission.