Ingredient lists still aren't clear enough, survey finds

Tuesday, 22 September 2020

Many food and beverage products do not offer the clear labelling that consumers want, according to new research.

In a survey of 1,000 adults in the UK and USA, commissioned by Ingredient Communications and conducted by SurveyGoo, 50% of people said they are more likely to buy a product if they can recognize all of the ingredients listed on the label. However, in a sign that their needs are not being met, only 19% of respondents said they always recognize all of the ingredients on the pack.

Demonstrating the risks of this, more than one third of respondents (36%) admitted they are less likely to buy a product made with an ingredient they do not recognize. Conversely, 44% said they are happy pay a higher price for a product when they recognize all of the ingredients it contains.

The findings of the survey indicate that a large number of consumers consider clear labelling to be a priority but also raise questions about how successfully the industry is catering to their preferences.

Richard Clarke, Managing Director of Ingredient Communications, said: “Ingredients companies have taken big steps forward to optimize their portfolios to include clean label ingredients that can be declared on-pack in clear language that most consumers will recognize. Manufacturers of finished products should consider formulating – or reformulating – their products to include these ingredients, or they risk being left behind.”

Most respondents to the survey, which was conducted in September 2020, also expressed a preference for natural ingredients and an aversion to artificial additives. As many as 81% of consumers said they consider the label claim ‘made with natural ingredients’ to be very appealing or quite appealing. A similar number (78%) said they consider the label claim ‘free from artificial ingredients’ to be very appealing or quite appealing.

For more information, please contact:
Richard Clarke, Ingredient Communications
| +44 7766 256176

September 23-25, DIGITAL VERSION of CILF & CIE2020, in China

The 15th China (Shenzhen) International Logistics and Supply Chain Fairand the6th China (Shenzhen) International Internet & E-commerce Expo shall be held on September 23-25, 2020 in Shenzhen China. More than 1500+ exhibiting companies and over 60,000 visitors are expected to attend CILF2020/CIE2020. 
Considering the pandemic worldwide, this year, the digital versionis available as well to benefit those who can't be on site. Pls scan the bellow the QR code with your WeChat, and click the English version (EN) to get details on exhibitors, and conferences. For more onsite live photo gallery and conferences, you can click the link:

Digital conferenceduring CILF2020 and CIE2020, if you have interest to join the two conference bellow, pls kindly cilck the conference name. 

If you have interest to visit, pls kindly click"I want to visit" to register online now.

LIVESTOCK TOKYO is Just a Month Away! Join us Virtually or Physically

Join Japan's Leading Livestock Industry Trade Show
 Held inside|AGRI WEEK TOKYO 2020 


[Held as Hybrid: On-Site (MakuhariMesse) + VIRTUAL]

Dates: Oct. 14 - 16, 2020      Organiser: Reed Exhibitions Japan Ltd.

LIVESTOCK TOKYO is just a month away!
LIVESTOCK TOKYO is held inside AGRI WEEK TOKYO, Asia's leading agriculture trade show. All kinds of supplies and equipment for livestock farming will gather under one roof.  Please check the exhibitor list, show highlights, and more information before the show opens!

*pre-registration required

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Anuga: Flexibility and planning security in turbulent times

Dear Sir or Madam,


We are living in turbulent times.As the leading business and networking platform of the food and beverage industry, Anuga is in high demand precisely now. Based on the large amount of feedback we have received, we know how important the trade fair is for maintaining personal contact to existing and new customers.

Make use of the global network of Anuga in order to establish new business relations and open up new markets. It is a matter of particular concern for us to offer you an optimum trade fair experience – with the largest possible degree of planning security and flexibility.

That is why we are setting positive signals at an early stage:

  • We are extending the early bird discount until 31.10.2020. Benefit from even more attractive conditions. In the scope of the current early bird campaign exhibitors from 60 countries have already registered for Anuga 2021.
  • In order to additionally increase the range of Anuga, in terms of the visitors and reach as many relevant target groups as possible, there are going to be digital offers and new formats at the coming Anuga, which supplement and round off the physical trade fair.
  • Koelnmesse has decided to plan all trade fairs of the year 2021 in a Corona-conform manner. Koelnmesse has developed a concept under the hashtag
    #B-SAFE4business, which makes provisions for all measures relating to hygiene, medical care and organisation. These measures are regularly evaluated together with the city, state and health authorities after taking the current COVID-19 situation into account and in the case of positive developments re-adapted.

Let's take an optimistic look ahead at the future together and really kick off the coming year reliably and safely. Don't hesitate to contact us should you have any queries regarding the trade fair, stand design or product placements– we will be glad to assist you.

With best regards from Cologne,

Your Anuga team


Stefanie Mauritz Director


Stefanie Mauritz


Anuga is entering the next round: From 9 to 13 October 2021, the global market awaits you once again in all its diversity.

It is worth being quick off the mark: Up until 31.10.2020 you can benefit from our attractive advance sale price when booking your Anuga stand area.


Book your stand area now

Anuga 2021: Become an exhibitor!  



2-day virtual event meetings and webinar: 1st and 2nd October 2020 online on

7 Italian industry-leading companies in processing and packaging present their own product lines and innovative solutions to the Eastern Europe and Russia markets. The majority of the promotional and business appointments in the packaging and processing sector scheduled for the next months in the Eastern European and Russian markets have been either cancelled or postponed. That's why Honegger company, focused on the international trade show marketing since 1970, has organized a two-day virtual event for the Italian network of companies Packpact. This event will be held on Thursday and Friday, 1st and 2nd October, 2020, in order to continue the commercial promotion and communication activities for the buyers and the press of the following countries: Bulgaria, Poland, Czech Republic, Romania, Russia, Slovakia and Ukraine.Italy is certainly recognized in the Eastern European countries and in Russia as the place where some of the best vertically integrated producers in the packaging and processing industry are located –excellent manufacturers that are able to provide highly innovative, performing and high-quality technological solutions.Packpact is the first network of Italian leading companies in the packaging and processing industry to enter the international market as the only partner able to offer a complete range of integrated solutions of advanced technology made in Italy, providing its customers with cutting-edge technology, know-how and flexibility as well as with the advantage for the customers of interacting with a single partner, able to receive and respond to all the packaging and processing needs and requirements.The product sectors of the 7 manufacturers are:

Secondary packaging: CAMA GROUP

Front & end of line system: CLEVERTECH

Tray sealers, fill seal and form fill seal machines:

Labelling: MAKRO

Filling & capping: RONCHI

Wrapping, strapping and shrink packaging: TOSA

Stick pack & sachet fill and seal: